Special Edition Renauld Elvis Presley Sunglasses

[jeff12jones]

Elvis Presley’s classic Renauld Sunglasses Return with a ‘real piece of Elvis’ memorabilia housed in the lens.

• Re-introduction of the Elvis Presley sunglasses from the original makers, Renauld.
• Two global firsts - first integrated Elvis’s keepsake in a product and secondly integrated into a sunglass’s lens.
• First collaboration for the Renauld sunglasses brand with the Elvis Presley Estate and Authentic Brands Group (Authentic)
• Three models based around the iconic Renauld Sixty-One model

Renauld and Authentic Brands Group are proud to announce a collaboration to produce a special edition sunglass to be known as the ‘Elvis’ by Renauld.
Throughout the early Sixties, Elvis was an enthusiastic fan of Renauld and recently several new images have surfaced of him wearing the brand at
various filming locations and events.

The corroborated story goes that while filming ‘Follow that Dream’, in Ocala, Florida, in 1961, Elvis decided he wanted a pair of the new wraparound sunglasses and sent his security to town to buy some. When they returned to say they were sold out, Elvis spied someone wearing the sunglasses in the crowd of 100’s asking for autographs. After a brief negotiation between the owner and the security guard the sunglasses changed hands for $100 and Elvis wore them for at least the next 2 years.

Renauld has collaborated with the owners of the Elvis Presley estate, Authentic, in customizing the Elvis Edition of the Renauld Sixty-One and its unique leather case. In fact, three new sunglass models have been designed, incorporating some new patented technology.
The Elvis ‘Memphis’ by Renauld sunglass is presented in 24ct gold plate with a beautiful black and gold leather case embossed with a distinctive Elvis Presley signature. Based on the iconic Renauld Sixty-One, the sunglass is unique in that it contains a ‘real piece of Elvis’ keepsake housed within the lens.

This patented and radical Renauld precision lens engineering seamlessly integrates a wafer-thin, transparent and vacuum-sealed compartment into the aerodynamic shape of the lens. That compartment forever encapsulates part of Elvis’s actual heritage. Each sunglass arrives with a Renauld certificate of authenticity. The retail price is $1,495.00 USD.

The Elvis ‘Vegas’ is also based on the iconic and original Renauld Sixty-One , presented in 24ct gold plate, with Elvis signature engraved on the arms and lenses with a grey lenses. Each model is numbered so no two sunglasses are the same. These highly coveted glasses will be handcrafted at our exclusive factory in Italy. The Elvis ‘Vegas’ will retail for $895.00 USD.

The Elvis ‘Tupelo’ is also based on the iconic and original Renauld Sixty-One in high quality chrome with Elvis signature engraved on the arms and lenses with a grey lens. The original colour combination of the pair worn on the set of ‘Follow that Dream’. The Elvis ‘Tupelo’ will retail for $495.00 USD.

All models are equipped with optically perfect and glare-proof wraparound UV400 performance lenses made by Divel Italia.

About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale.

Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.

For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and X.

About Renauld
Renauld Sunglasses Ltd is a privately held, luxury sunglasses company based in the United Kingdom. In 2019 it re-launched the Renauld brand, which had laid dormant for nearly 40 years, with the ambition of bringing back the iconic designs that it created in the 1960s but with updated new technology, precision engineering and new premium materials. Renauld has patented several new designs and intellectual property surrounding the brand. Renauld is launching three new models in 2023 for both men and women and specializes in providing the ‘Ultimate Driving Sunglasses’.

For more information, visit www.Renauld-Sunglasses.com/Elvis.

[jokerlola]

Elvis Presley’s classic Renauld Sunglasses Return with a ‘real piece of Elvis’ memorabilia housed in the lens.

• Re-introduction of the Elvis Presley sunglasses from the original makers, Renauld.
• Two global firsts - first integrated Elvis’s keepsake in a product and secondly integrated into a sunglass’s lens.
• First collaboration for the Renauld sunglasses brand with the Elvis Presley Estate and Authentic Brands Group (Authentic)
• Three models based around the iconic Renauld Sixty-One model

Renauld and Authentic Brands Group are proud to announce a collaboration to produce a special edition sunglass to be known as the ‘Elvis’ by Renauld.
Throughout the early Sixties, Elvis was an enthusiastic fan of Renauld and recently several new images have surfaced of him wearing the brand at
various filming locations and events.

The corroborated story goes that while filming ‘Follow that Dream’, in Ocala, Florida, in 1961, Elvis decided he wanted a pair of the new wraparound sunglasses and sent his security to town to buy some. When they returned to say they were sold out, Elvis spied someone wearing the sunglasses in the crowd of 100’s asking for autographs. After a brief negotiation between the owner and the security guard the sunglasses changed hands for $100 and Elvis wore them for at least the next 2 years.

Renauld has collaborated with the owners of the Elvis Presley estate, Authentic, in customizing the Elvis Edition of the Renauld Sixty-One and its unique leather case. In fact, three new sunglass models have been designed, incorporating some new patented technology.
The Elvis ‘Memphis’ by Renauld sunglass is presented in 24ct gold plate with a beautiful black and gold leather case embossed with a distinctive Elvis Presley signature. Based on the iconic Renauld Sixty-One, the sunglass is unique in that it contains a ‘real piece of Elvis’ keepsake housed within the lens.

This patented and radical Renauld precision lens engineering seamlessly integrates a wafer-thin, transparent and vacuum-sealed compartment into the aerodynamic shape of the lens. That compartment forever encapsulates part of Elvis’s actual heritage. Each sunglass arrives with a Renauld certificate of authenticity. The retail price is $1,495.00 USD.

The Elvis ‘Vegas’ is also based on the iconic and original Renauld Sixty-One , presented in 24ct gold plate, with Elvis signature engraved on the arms and lenses with a grey lenses. Each model is numbered so no two sunglasses are the same. These highly coveted glasses will be handcrafted at our exclusive factory in Italy. The Elvis ‘Vegas’ will retail for $895.00 USD.

The Elvis ‘Tupelo’ is also based on the iconic and original Renauld Sixty-One in high quality chrome with Elvis signature engraved on the arms and lenses with a grey lens. The original colour combination of the pair worn on the set of ‘Follow that Dream’. The Elvis ‘Tupelo’ will retail for $495.00 USD.

All models are equipped with optically perfect and glare-proof wraparound UV400 performance lenses made by Divel Italia.

About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale.

Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.

For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and X.

About Renauld
Renauld Sunglasses Ltd is a privately held, luxury sunglasses company based in the United Kingdom. In 2019 it re-launched the Renauld brand, which had laid dormant for nearly 40 years, with the ambition of bringing back the iconic designs that it created in the 1960s but with updated new technology, precision engineering and new premium materials. Renauld has patented several new designs and intellectual property surrounding the brand. Renauld is launching three new models in 2023 for both men and women and specializes in providing the ‘Ultimate Driving Sunglasses’.

For more information, visit http://www.Renauld-Sunglasses.com/Elvis.

My Dad used to wear these sunglasses when I was a kid. I wish I knew what he did with them.

My Dad also wore the Polaroid 8004 aviators but they had black frames with chrome arms.

[Colin B]

Sunglasses - Red.JPG

Sunglasses [2] - Detail.JPG

Do you get to choose which 'Elvis Shirt' you get a little piece of embedded in the lens ?

[John]

Here's an article and the ad from the latest Vintage Rock.

Renauld 1.jpg

Renauld 2.jpg

[Nolan Truth]

HOW MUCH ???!!!
Too much.

[Colin B]

HOW MUCH ???!!!
Too much.

For that money I'd want a whole shirt & a COA signed by Dick Grob !

[He's dead - The Management]

[John]

HOW MUCH ???!!!
Too much.

For that money I'd want a whole shirt & a COA signed by Dick Grob !

[He's dead - The Management]

For that money, bring him back.

[jokerlola]

I wonder how much they were in the 60’s? I’m sure not too much. My Dad would have never paid a ridiculous amount for sunglasses.

They could have been sold in department stores or they could have been sold in drug stores and gas stations.

[HillbillyCat]

I wonder how much they were in the 60’s? I’m sure not too much. My Dad would have never paid a ridiculous amount for sunglasses.

They could have been sold in department stores or they could have been sold in drug stores and gas stations.

$12,95 according to this ads from 1963 & 1965:

(Source: https://www.pinterest.com/pin/178173728982991219/)

1963 Ranauld.jpg

(Source: https://www.ebay.com/itm/175858626661)

1965 Ranauld.jpg

[John]

I wonder how much they were in the 60’s? I’m sure not too much. My Dad would have never paid a ridiculous amount for sunglasses.

They could have been sold in department stores or they could have been sold in drug stores and gas stations.

$12,95 according to this ads from 1963 & 1965:

Yeah, but they didn't have a bit of Elvis' shirt in them.

[Nolan Truth]

$12.95 adjusted for inflation equals $130.67 today.

[jokerlola]

$12.95 adjusted for inflation equals $130.67 today.

Ok. So not that ridiculous in the 60’s. I think the Polaroid 8004’s that became Elvis’ trademark were probably similar priced. I remember seeing those on sunglass racks in the late 60’s and 70’s. I can still remember the little tag on the glasses that had a little spot of polarized film as the pupil of an eye.

https://images.app.goo.gl/1UV7DArhbotsLLBXA